• Businesses are always looking for ways to stay in the minds of their clients and target market. Many of us forget that our website or online presence is a living and breathing organism. Meaning that it needs to stay fresh and have new content in order to keep people coming back and to stay afloat […]

  • Have you ever found yourself lost on a website, confused by an advertisement, or wondering what a person is really offering when you look at their business card? It is our professional opinion that, at the present moment, we are on an information overload. Throughout the day you are exposed to advertisements everywhere you go, […]

  • The holidays are upon us! Tis the season for time spent with family and friends, giving more than you get, and being in good spirits. It’s also the time when your inbox, computer and television are overburdened with commercials and advertisements about savings and holiday specials! YIKES! How are you supposed to think, let alone […]

  • If you’re not thinking about 2011, you absolutely should be. As this year comes to a close fast in between changing leaves and holiday leftovers, now is as good a time as any to start thinking about your business goals for 2011. In order to be successful in reaching a goal, you must have a […]

  • There is a delicate balance when it comes to the relationship between a customer/client and you, the service/goods provider. And client preferences are different. Some of your clients will love your eNewsletter while others have already lost control over their inbox and would rather read about your updates in a blog. The question is, how […]

  • One of the best quotes about the importance of advertising is by Stuart Henderson Britt and goes like this: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” If you want your advertising to resonate with prospective customers, it’s essential that […]

  • We are always looking for exceptional design and we love the Vancouver 2010 Winter Olympics logo. This article below was originally featured on the Canadian Press website. We’re sharing this with you to give you the inside scoop behind the design. The 2010 Winter Olympics will feature a unique design of an inukshuk, a traditional […]

  • With the rise of social media and online users being more eager to check their Facebook and Twitter than their email accounts, in terms of marketing strategy, one must ask, where do we go from here? Partitioning out your marketing budget used to include setting funds aside for an advertisement or two (print or web), […]