• If you’re not thinking about 2011, you absolutely should be. As this year comes to a close fast in between changing leaves and holiday leftovers, now is as good a time as any to start thinking about your business goals for 2011. In order to be successful in reaching a goal, you must have a […]

  • There is a delicate balance when it comes to the relationship between a customer/client and you, the service/goods provider. And client preferences are different. Some of your clients will love your eNewsletter while others have already lost control over their inbox and would rather read about your updates in a blog. The question is, how […]

  • One of the best quotes about the importance of advertising is by Stuart Henderson Britt and goes like this: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” If you want your advertising to resonate with prospective customers, it’s essential that […]

  • We are always looking for exceptional design and we love the Vancouver 2010 Winter Olympics logo. This article below was originally featured on the Canadian Press website. We’re sharing this with you to give you the inside scoop behind the design. The 2010 Winter Olympics will feature a unique design of an inukshuk, a traditional […]

  • With the rise of social media and online users being more eager to check their Facebook and Twitter than their email accounts, in terms of marketing strategy, one must ask, where do we go from here? Partitioning out your marketing budget used to include setting funds aside for an advertisement or two (print or web), […]

  • The new year is upon us! You’ve partied with friends or stayed in and celebrated with family. You toasted with champagne or kissed at midnight. And no doubt you’ve started to contemplate the possibilities of what is yet to come. There is no time like the present to start thinking about your business goals and […]

  • Designers bring splashes of sunshine to the runway for spring 2010. Vibrant brights add a sense of excitement to the color palette, while practical neutrals provide a safety net for cautious consumers. “Now more than ever, women are vigilant when it comes to spending,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Instead […]

  • Not that you should get into the habit of spending absolutely no money on your marketing budget, but perhaps these tips will help you to better budget and maybe reallocate some of your funds. The purpose of your marketing initiatives is to put your brand out there, to put your company in front of potential […]