Scanwood is Denmark’s largets manufacturer of wooden appliances for the kitchen, selling their products in Denmark as well as the rest of Europa and the Middle East. Sanwood’s CEO wanted to change the packaging to communicate the fact that their products are made through an environmentally friendly process and are of course also made from all natural materials. This package was designed by Mads Jakob Poulsen of Denmark based Goodmorning Technology.
Why This Design Works:
This is our expert analysis for this design.
- The product interacts with the package design in a very effective way. You can see the wood taking root in the soil and sprouting up like a plant.
- This design and product have texture that compliments each other. The combination of both textures really echoes the productâs quality. Without reading the back of the package, I can expect it say âmade from natureâ or something along the lines of how the material is cultivated in the most natural way. (Actually, Scanwoodâs new advertising campaign slogan is âDesigned in Denmark, Made by Nature)
- Design is a universal language. It is meant to communicate across borders and barriers. This package needs no words, as you can clearly see the CEOâs message of being environmentally conscious through the way it is designed. No matter what language you speak, you get the message in a very friendly and appealing way.
Resource: Scanwood is featured on The Dieline (package design blog)
Jess Watson is the CEO & Creative Director of Points North Studio. She's the co-organizer of Baltimore Womxn in Tech, a big believer in Baltimore city, and a pioneer of working remotely while traveling the globe.